Fractional CPO · AI Consultant · Cincinnati, OH

Your product deserves
a leader who builds,
not just advises.

I help companies

Launch faster with clear product strategy and roadmaps
Fix broken product processes and team dynamics
Adopt AI practically — with real workflows, not hype
Develop stronger PMs and product-thinking culture
Get CPO-level leadership without a full-time hire

Driving Innovation from Idea to Impact

Schedule a free 30-min call See how I work ↓

Marci Campbell

Fractional CPO · AI Consultant · Hackathon Lead

20+ Years EdTech HealthTech InsurTech AI Strategy

How I help

Three ways to work together —
all hands-on.

Every engagement is embedded. I learn your team, understand your goals, and do real work alongside you — not hand off a slide deck and disappear.

🎯

Need product leadership?

Fractional CPO & Product Advisor

You need CPO-level thinking but aren't ready for a full-time executive. I plug in, stabilize execution, and make sure your team is building the right things — with the right process.

Clear roadmap tied to business outcomes
Sprint cadence and backlog that actually works
PM mentorship and team upskilling
CEO / board-level product narrative

Talk about your situation →

🤖

Want to use AI seriously?

AI Consultant for SMBs

Most companies are experimenting with AI at the edges. The real value comes when AI is embedded into your actual workflows. I audit where you are, find your highest-ROI opportunities, and build the roadmap.

AI Maturity Audit — where you are vs. where you need to be
Prioritized use cases by ROI and feasibility
30–60–90 day implementation roadmap
Team training and change management

See the framework →

🌍

Running an innovation program?

Hackathon Program Lead

I design and run large-scale innovation programs end to end — strategy, platform, judging infrastructure, mentor networks, AI scoring pipelines, and live execution. Currently leading a 70+-country student AI hackathon.

Program strategy and platform build
Judge and mentor recruitment and training
AI-powered scoring infrastructure
Full event execution and run-of-show

Tell me about your event →

Selected results

Real outcomes,
not resume bullets.

Coterie Insurance

CPO · Vice President Product · 2022–2024

"We need to grow fast without breaking what's working."

Led 45-person cross-functional team (engineers, UX, PMs) through a full product-led transformation. Instituted continuous discovery, CI/CD, and a microservice Policy Admin Ecosystem. Achieved 4.89/5 CSAT and 20% usability improvement alongside rapid revenue growth.

62% increase in new business
+ 46% renewals growth in one year

AI Maturity Framework · SLT Presentation

AI Transformation Consultant · 2025–Present

"Everyone's using AI individually — but we're not getting company-level value."

Developed the AI Maturity Framework — a structured model moving organizations from Personal Productivity → Workflow Integration → System Transformation — and presented it to a 42-person agency's senior leadership team. Gave the SLT a clear picture of where they stood, what Level 2 looked like, and a concrete 30–60–90 day path to get there.

42 person agency audited,
roadmapped, and activated

Clarigent Health

VP Product · 2018–2022

"We have patented AI technology. How do we turn it into a product?"

Led product strategy from concept to market launch for a patented AI vocal biomarker platform for mental health risk detection. Used JTBD research to define features and revenue streams, directed mobile and WPF application development, secured VC and Scientific Advisory Board buy-in.

0→1 AI product from research
to market launch

Soundtrace

Fractional Product & Engineering Advisor · 2025–Present

"We've outgrown the way we used to build. We need a process the whole company can understand and depend on."

Stepped in during a leadership gap to install a lightweight product operating system for a health-tech company quickly moving onto growth stage. Diagnosed a three-layer misalignment across execution, systems, and product complexity. Introduced sprint rituals, backlog discipline, clear definitions of done, and a product-to-engineering workflow — while directly mentoring the incoming PM and advising the CEO.

1→10 Product operating system built
for scale-stage growth

USAII Global AI Hackathon 2026

Running a student hackathon
across 70+ countries.

As Program Director for the USAII Global AI Hackathon, I built and run everything: the qualifier platform, the AI scoring pipeline powered by Claude, judge and mentor recruitment, the run-of-show, and full event execution. In June 2026, 5,761 students from 70+ countries completed qualifier submissions — scored automatically with zero pipeline failures.

"High school students outperformed college students on average qualifier score (76.7 vs 72.7) — demonstrating that AI thinking is about curiosity, not credentials."

AWSMetaApple 60+ Judges150+ Mentors

View the hackathon →

2026 Qualifier — Live Results

5,761Registered students

70+Countries

808Teams qualified

2,284Students advancing

Undergraduate427 teams · avg 72.7

High School321 teams · avg 76.7

Graduate60 teams · avg 67.9

Scoring pipeline: Claude claude-sonnet-4-6 via Anthropic API · 808 submissions · 0 failures

AI Consulting for SMBs

Where is your business
on the AI curve?

Most organizations are experimenting at the edges. Real competitive advantage comes when AI is redesigned into how work actually flows. Here's the framework I use with every client.

Personal Productivity

Individuals use AI tools for their own tasks. Wins happen — but they're invisible to the company, not scalable, and walk out the door with the employee.

Most businesses are here

Workflow Integration

AI is embedded into repeatable, company-owned workflows. Teams get consistent output. There's measurable ROI. The gains stay with the organization.

System Transformation

AI influences decisions, connects across tools and data, and reshapes how the business competes. This is where category leaders separate from the pack.

My AI Maturity Audit maps where your team actually is, surfaces your top use cases by ROI and feasibility, and gives you a clear 30–60–90 day roadmap. Most clients discover Level 2 opportunities they didn't know they had.

Book a free assessment

Industry depth

I don't consult from
a safe distance.

I've operated at CPO or VP level in the industries I advise — so I understand the regulatory constraints, buyer dynamics, and edge cases most consultants have never encountered.

🎓

EdTech

Led digital curriculum products serving millions of students and teachers across K–12 and higher ed. I understand how schools buy, how teachers adopt, and how to build for institutional procurement — not just great demos.

KnovationAscend SoftwareSSLI

🏥

HealthTech

Commercialized patented AI vocal biomarker technology for mental health risk detection — from research to market launch. Navigated FDA-adjacent considerations, clinical partnerships, and reimbursement models as a product leader.

Clarigent HealthAI / NLPClinical pilots

🛡️

InsurTech

As CPO at Coterie Insurance, led 45 engineers, designers, and PMs through product-led transformation that drove 62% new business growth in a single year — in a regulated industry that doesn't forgive sloppy product decisions.

Coterie InsurancePolicy adminMicroservices

About Marci

"I've been a software engineer, a classroom teacher, a CPO of a 45-person team, and now a consultant. Every one of those roles shows up in how I think about product."

I started my career writing software at Cincom Systems — back when most product teams didn't exist yet. Then eight years as a technology coordinator at a K–12 school, which taught me more about how real humans use software than any UX course since.

From there: a decade in EdTech rising from customer success to VP of Product, then HealthTech, then InsurTech as CPO, then consulting — where I've done the most varied and interesting work of my career for the past ten years.

I work at the intersection of product clarity, AI transformation, and human-centered design. I'm most useful when teams need someone who can both see the bigger picture and actually do the work.

Boston College · CS & Math · Magna Cum Laude UX Intensive · Adaptive Path USAII CAIC Google Generative AI Path Advanced AI · Marily Niko IDEO U · Designing Strategy

Book a 30-min call LinkedIn →

Writing

Building the USAII Global
AI Hackathon — the series.

A behind-the-scenes look at planning, building, and running a student AI hackathon across 70+ countries — from strategic vision to live event execution. Published on Substack. New posts weekly.

Jump to: Foundation Building It Running It Data & Insights Project Highlights

Your product deservesa leader who builds,not just advises.

Three ways to work together —all hands-on.

Real outcomes,not resume bullets.

Running a student hackathonacross 70+ countries.

Where is your businesson the AI curve?

I don't consult froma safe distance.

Building the USAII GlobalAI Hackathon — the series.

Most of my clients startwith a 30-minute call.